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June 18 2008
Tesco's institutional shareholders have been asked to lend support to a campaign by Hugh Fearnley-Whittingstall, the television chef, to improve the quality of life of chickens destined for supermarket freezer cabinets.
Mr Fearnley-Whittingstall has bought shares in Tesco and put forward a resolution for next week's annual meeting demanding the supermarket sign up to a higher level of RSPCA-supported chicken rearing.
Pirc, the corporate governance organisation more used to advising investors on a company's board structure or executive remuneration, has lent its support to the celebrity, arguing in a note published yesterday that his resolution "is not unduly prescriptive" and that it was "reasonable to request that the company set a more explicit time-frame in meeting its own stated welfare policy commitments".